Anna Wintour doesn’t come to Los Angeles often, so when she touches down, it usually means there’s important fashion business on the horizon.
As the Hollywood Reporter reports, that proved to be the case last week when the global editorial director of Vogue and chief content officer at Condé Nast assumed position at a podium situated on the Chateau Marmont terrace just before 11 a.m. in front of the city’s fashion elite. But a few faces in the crowd — specifically hollywood mogul Casey Wasserman, Governor Gavin Newsom, and award-winning costume designers Arianne Phillips, Colleen Atwood and Ruth E. Carter — signaled that the official business would stretch beyond fashion.
“We are thrilled to be here in Los Angeles, a city we love, that we admire, which gives us so much and has been constantly in our thoughts since the winter. This is a moment when coming to Los Angeles, joining in the effort to rebuild and reweave its community and its creative life, feels of a piece with turning toward what needs rebuilding in America. And Vogue wants to be part of this, which is what we are here to talk to you about this morning,” explained Wintour in revealing details for the anticipated Vogue World: Hollywood event.
Set to take place at the Paramount Pictures lot on October 26, the fourth installment of the starry event promises to be more than just a spectacle of, as Wintour detailed, “a one night only show with a huge cast of models and actors and dancers and musicians and surprises.” It will serve as a tribute to “the love affair between fashion and film” with a special focus on philanthropy and lifting up the costume designers impacted by the catastrophic Los Angeles wildfires. As such, 100 percent of ticket sales will go to the Entertainment Community Fund, directly benefitting those in the fashion and costume community impacted by the devastating Southern California wildfires earlier this year.
“Nobody loves a party more than fashion people, and Vogue World is a party, a runway show and a cultural happening all rolled into one,” she continued. “You can ask anyone who went to Vogue World in New York or London or Paris. But we also recognize the power of an event like this to draw people together in moments of challenge.”
That’s precisely why it began. Vogue World debuted in New York as a way to celebrate a resurgent city in the wake of the pandemic. In 2023, the event took place in London as a way to support the theater community that had suffered cutbacks and challenges before moving on to Paris ahead of the Olympics for a sports and fashion hybrid party at the iconic Place Vendôme, the most beautiful building in all of Paris per Wintour. “As many questioned the city’s strategy for the Olympic games, it turned out those folks were just wrong,” Wintour said of why they turned their attention to France.
In a statement, Wintour said, “By mixing fashion with the arts and culture in the center of a city, and by raising funds for a cause, Vogue World has become a runway show-as-rallying cry, a way to fix the attention of a huge global audience, to bring awareness, and sound an unmistakable note of positivity, creativity and hope.”
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