Tag: Hypebae

Willy Chavarria x UGG write a “Love Letter to the Outlaw in You,” starring Eva Longoria and Danny Trejo

Actress Eva Longoria smiles at an event

UGG is teaming up with visionary designer Willy Chavarria for an epic unisex capsule that seamlessly merges rugged biker culture with UGG’s signature cozy warmth, and this one is a whole family affair. As Hypebae reports, the seven-piece lineup was first teased on the runway during Paris Fashion Week when it was modeled by Romeo Beckham. The collection explores the […]

Madhappy and KEEN are Putting Their Spin on a Mary Jane Footwear Collab

Snow covered Colorado mountains behind a lake

Mary Janes have made their way into the mountains. Madhappy and KEEN are putting their spin on the unlikely footwear crossover, teaming up to rework KEEN’s archival Malibu silhouette into an “all-terrain Mary Jane.” As Hypebae reports, originally introduced in 2006, the new all-terrain Mary Jane gets a playful update courtesy of Madhappy, bringing the LA label’s signature approach to […]

Victoria’s Secret Is Filming the Search for Its Next Runway Angels

Grand finale of Victoria's Secret fashion show with angels/models smiling and waving at audience

It’s almost that time of year again, when Victoria’s Secret picks its Angels for the infamous runway show. To hype up the event even further, the lingerie brand has now announced Angels Among Us, a brand-new episodic series that follows the search for the brand’s next official superstars. As Hypebae reports, the high-stakes winner won’t just walk the 2026 runway in Los […]

Timberland Relaunched Its ’90s “Concrete” Colorway With a New Capsule

Front entrance to a Timberland store with name and logo

In what’s being called the “perfect collection for fall,” Timberland is making cool-toned neutrals a footwear staple this season with the revival of its archival ’90s “Concrete” colorway. As Hypebae reports, the heritage brand has reimagined its iconic utilitarian silhouettes by perfectly balancing cool and warm grey undertones into an effortless, sleek, and concrete-jungle-approved capsule. Designed […]

Zendaya is Prada’s New Global Beauty Ambassador

Zendaya looks over her shoulder on the red carpet

Prada Beauty has named Zendaya the newest face of “Prada Paradoxe,” tapping her as the fragrance‘s global ambassador. As Hypebae reports, citing her era-defining run in film and her ever-shifting, hard-to-categorize public persona, the brand says Zendaya embodies the multifaceted spirit the “Paradoxe” scent has built its identity on. Leaning into that same sense of duality, Prada Beauty positions […]

Hello Kitty is Back for a Second Collab with Madhappy

Original Hello Kitty cartoon cat and white lettering against bright pink background

Following the success of their first collaboration, the two brands reunited for a second collection that reimagines the beloved Sanrio icon through Madhappy’s optimistic lens. As Hypebae reports, the new drop spans clothing and accessories, featuring graphic tees, shirts, knitwear, and even more, all inspired by Hello Kitty’s playful world. Drawing from the character’s enduring message that […]

UGG’s Back-to-School Campaign Focuses on Self-Expression and Individuality

person wearing UGG Boots walks in snow

UGG is rewriting the back-to-school narrative for the upcoming season, shifting the focus from standard classroom prep to creativity, self-expression and individuality. As Hypebae reports, to drive home the point, acclaimed indie-pop trio MUNA – known for their emotional, raw, and honest music and distinct visual identity – will be the headliner for the campaign. Joined by […]

JBL Shows Off Headphones as a Fashion Accessory for Personal Style with JBL Live 780NC

Recording artist Benson Boone sings onstage

JBL is making a case for headphones as personal style, and has doubled down on its cultural moment with the launch of the JBL Live 780NC — the hero product at the center of its expansive new global headphones campaign. As Hypebae reports, born from over 80 years of professional sound engineering, JBL built its reputation […]

Maria Grazia Chiuri Debuts Her First FW26 Campaign for Fendi

Fendi Roma storefront sign

FENDI has just unveiled the campaign for Maria Grazia Chiuri’s debut Fall/Winter 2026 collection, exploring the complexities of human connection through a cinematic visual narrative captured by photographer Jo Ann Callis. As Hypebae reports, rather than focusing solely on the clothes, the campaign examines the emotional space between people, the push and pull of intimacy, of vulnerability and distance. Inspired […]

Rabanne just Named Olivier Rousteing as its Newest Creative Director

Jourdan Dunn, designer Olivier Rousteing, and Kendall Jenner at billboard music awards in Las Vegas

And the game of Creative Director Musical Chairs continues…. As Hypebae reports, Julien Dossena announced his departure from Rabanne in June. In a statement, the designer said: “I would like to thank the Puig family and Group for their trust and for supporting my vision over thirteen years. I’m equally grateful to my teams, ateliers, […]