UGG is rewriting the back-to-school narrative for the upcoming season, shifting the focus from standard classroom prep to creativity, self-expression and individuality. As Hypebae reports, to drive home the point, acclaimed indie-pop trio MUNA – known for their emotional, raw, and honest music and distinct visual identity – will be the headliner for the campaign. Joined by […]
Azzedine Alaïa is finally coming to America. As WWD reports, the Legion of Honor museum in San Francisco will host the first major United States retrospective dedicated to the late Tunisian couturier, whose sculptural dresses and radical approach to cut remade the vocabulary of late-twentieth-century fashion. The exhibition, slated to open in spring 2027, will […]
Olivia Rodrigo is officially rewriting the rules of festival merch. As Hypebae reports, ahead of her currently sold-out (waitlist is available) inaugural music festival that revives the Lilith Fair era, Daisy Chain Fields, the global pop star has partnered with Etsy to launch an exclusive, handmade capsule that puts fans and female creators front and center. Curated alongside ten talented, […]
JBL is making a case for headphones as personal style, and has doubled down on its cultural moment with the launch of the JBL Live 780NC — the hero product at the center of its expansive new global headphones campaign. As Hypebae reports, born from over 80 years of professional sound engineering, JBL built its reputation […]
FENDI has just unveiled the campaign for Maria Grazia Chiuri’s debut Fall/Winter 2026 collection, exploring the complexities of human connection through a cinematic visual narrative captured by photographer Jo Ann Callis. As Hypebae reports, rather than focusing solely on the clothes, the campaign examines the emotional space between people, the push and pull of intimacy, of vulnerability and distance. Inspired […]
And the game of Creative Director Musical Chairs continues…. As Hypebae reports, Julien Dossena announced his departure from Rabanne in June. In a statement, the designer said: “I would like to thank the Puig family and Group for their trust and for supporting my vision over thirteen years. I’m equally grateful to my teams, ateliers, […]
The fashion collab we didn’t know we needed? Gap and Hailey Bieber. As Hypebae reports, the model’s signature off-duty look can now be replicated with “The Hailey Jeans,” a limited-edition denim capsule set to become your new uniform. The collection reimagines Gap’s relaxed pieces through Bieber’s effortlessly understated lens. The lineup delivers pure nostalgia across two laid-back silhouettes. You can […]
Selena Gomez had fans in a tizzy last week after the multi-hyphenate star teased a new Rare Beauty lip oil via an Instagram story, which she posted prior to her bestie Taylor Swift’s wedding. As Hypebae reports, the star’s uber-successful beauty brand recently added the Soft Pinch Lip Oil Stick to its best-selling Soft Pinch […]
London underwear label Underdays has just put skincare in its undies. Yes, really. As Hypebae reports, with the launch of its new summer collection, the brand is bringing dermatology innovation into the everyday underwear space. The pieces feature UNDERskin™, a probiotic fabric technology designed to support your skin’s natural microbiome. Powered by HeiQ Skin Care™, the treatment works directly on the fabric […]
Maria Grazia Chiuri, Fendi’s chief creative officer, who decided to reproduce a 1985 exhibition conceived by Karl Lagerfeld with the Fendi sisters – Anna, Carla, Paola Franca, and Alda, daughters of founders Adele and Edoardo Fendi. A preview of the exhibition, titled “After Un Percorso di Lavoro. Fendi/Karl Lagerfeld 1985. After Steps Through Work,” was given on Thursday at the […]