GANNI and lululemon are acting like maniacs on a dance floor with their new collaboration.
As Hypebae reports, the two brands are putting a fashion-girl spin on activewear, joining forces for a 22-piece collection inspired by the joy, freedom, and self-expression of movement.
The lineup brings lululemon’s technical expertise together with GANNI’s unmistakable Copenhagen cool, drawing heavily from the world of 1980s dance films. In fact, the collaboration is fronted by none other than “Flashdance” actress Jennifer Beals and singer and dancer METTE for the “Joy Is A Power Move” campaign. Shot inside a dance studio, the accompanying film channels the emotional energy of 80s dance culture while highlighting movement as a form of self-expression.
Alongside familiar lululemon silhouettes like the Define Jacket, the collection introduces dance-inspired accessories including leg warmers, boleros and headbands. Technical fabrics keep things functional, while GANNI’s styling codes make the pieces equally suited to the studio and the street. Think performance-ready pieces reworked with the Danish label’s signature leopard print, bold color combinations and playful ruffle detailing.
People will wonder whether what you’re wearing is in fact, activewear. The collection lands on October 15 via the lululemon and GANNI websites.
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Photo Credit: frantic00 / Shutterstock.com
