Usher, set to headline the Apple Music Super Bowl LVIII Halftime Show, is making waves not just in music but in fashion with his latest NFL merchandise collaboration. The Usher Super Bowl LVIII Merchandise Collection, a fusion of his iconic style and sports flair, will be launched on February 7, just days before his much-anticipated performance at Allegiant Stadium in Las Vegas.
This exclusive collection, co-designed by Usher, is a testament to his enduring fashion sense and connection with his fans. “I hope to see all my fans decked out in pieces from the collection,” Usher expressed in a statement, highlighting his desire to connect with his audience through this unique venture.
The collection boasts partnerships with top sporting brands, including Mitchell & Ness, New Era, Riddell, and Wilson Sporting Goods. Fans can expect to see a range of stylish items, from jerseys, hoodies, and jackets to t-shirts featuring Usher hovering over planet Earth. The collaboration also features New Era headwear in partnership with Just Don, Riddell helmets, and a special Wilson football adorned with a “U” reminiscent of Usher’s iconic necklace.
As the excitement builds for Usher’s performance, his merchandise collection offers fans a tangible way to be part of the celebration. “I’ve been doing this for 30 years,” Usher remarked, “I want people who have been a part of that journey to feel like it’s a celebration for everybody.” This collection is more than just merchandise; it’s a symbol of Usher’s three-decade-long journey with his fans, marking a pinnacle moment at the Super Bowl LVIII.
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