Loewe is teaming up with Japanese animation house Studio Ghibli one last time, but it’s going out on a high note with a capsule inspired by “Howl’s Moving Castle”.
For the Loewe X Howl’s Moving Castle collection, creative director Jonathan Anderson — who called the beloved film “one of my favorite [Hayao] Miyazaki creations” — reimagined some of the most recognizable characters and scenes from the animation across ready-to-wear, handbags and accessories.
“The world we are living in needs a counteract: not as an escape, but as a different outlook,” Anderson said in a statement. “This, to me, is what Hayao Miyazaki’s animated films for Studio Ghibli are about: a commentary on the moment and an alternative to it, always heartfelt, fulfilling, full of fantasy and sentiment.”
As Fashionista reports, the collection retains Loewe’s distinct feel, featuring many of its signature styles, from its Puzzle to the Amazona. There’s also a selection of small leather goods, like intricately crafted keychains and wallets, as well as a scented candle, jumpers, jackets and shirts, all with special raffia or feather appliqués and homages to key characters like Sophie, Howl, the fire demon Calcifer, Markl, Heen, Turnip Head and the Witch of Waste. Prices range from $155 (for personalization) to $3,300 (for bags), with apparel starting at $420.
The Loewe X Howl’s Moving Castle collection drops on February 2 globally, with a pre-sale opening up online the day before for registered clients. (Psst: You can sign up on loewe.com.) Who better to front the campaign than brand ambassador Taylor Russell, and who better to capture her than photographer Juergen Teller?
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