This past weekend, the Marvel blockbuster Black Panther continued its hold on box office records and over headcount, as the film, displayed in over 4,000 theaters commanded another incredible weekend, earning over $100 million, with a total of over $700 million worldwide overall. The film Game Night, shown in 3,500 venues, surprised everyone at the box office with a weekend take of nearly $16 million. This film is proving ‘word of mouth’ may be the best marketing tool in advertising.
Annihilation, Peter Rabbit, Fifty Shades Freed, Jumanji: Welcome to the Jungle, The 15:17 to Paris, The Greatest Showman, Every Day (in the lowest number of theaters among its competitors at just under 2,000 venues),and Early Man rounded out the top 10.