After maximizing anticipation throughout the past month, multiplatinum Memphis superstar rapper and CMG mogul Yo Gotti unveils his anxiously awaited tenth full-length studio album and first in three years, Untrapped. Upon going live, it catapulted into the Top 10 of iTunes Top Hip-Hop/Rap Albums Chart where it still remains.
Yo Gotti also welcomed a bevy of tastemakers, DJs, on-air personalities, celebrities, and peers to experience Untrapped before anyone during a posh private dinner at the Four Seasons in New York City. Rather than ban smartphones, the MC encouraged social interaction, posts, and tweets. As a result, social media lit up with buzz for the impending release and heightened excitement.
He also preceded the record with single “H.O.E. (Heaven On Earth).” In under a week, it tallied 1.3 million Spotify streams and 1 million-plus views on the music video. Straight out of the gate, it garnered major looks from Billboard and more as Hypebeast promised, “Yo Gotti has been cooking up something major in the past two years.” Earlier this week, he also pulled up on Funkmaster Flex for what has become a much-talked about Freestyle.
Photo Credit: Be Good / Shutterstock.com