Y/Project‘s newest lookbook is about to break the internet. Celebrating 10 incredible years of designer Glenn Martens as Creative Director for the brand, the new Fall/Winter 2024 offering brings together some of his biggest collaborators and friends.
Since the appointment of Glenn Martens as Creative Director of Y/Project in 2013, the Paris based label has combined conceptual and inventive detailing with playful proportions and a witty take on historical references.
As Hypebae reports, the new lookbook features friends from all aspects of fashion, art, literature, film and music, with the likes of Mia Khalifa, Irina Shayk, Charli XCX, Tyga, Ursina Gysi, Max Colombie, even Martens’ father Matthias, and in a controversial move, YE.
Lensed by Arnaud Lajeunie, the lookbook acts as a special project for both the team and the brand, presenting the new collection as modelled by Y/Project’s friends and family. The collection also spotlights the brand’s signature “invisible straps” innovation, utilizing a single piece of transparent nylon fabric to make the garment look as if it’s floating.
Head to Y/Project’s website to take a closer look at all of the models, editors, creatives and team members who star in the lookbook, and see the entire FW24 collection.
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