LG Electronics has signed a three-year sponsorship agreement with the world’s top-ranked female golfer, South Korea’s Jin-young Ko. As part of the arrangement, Ko has been named an official brand ambassador for LG SIGNATURE and will be wearing the ultra-premium brand’s logo in future tournaments.
Ko ascended to the top of the Rolex Women’s World Golf Rankings last year with her stellar play earning her four tournament victories including two majors: the ANA Inspiration and the Evian Championship. Ko’s dominant performance has maintained a firm grip on first place in the global rankings, and she is the first South Korean player to win the LPGA Player of the Year award, the Vare Trophy for the best scoring average, and the most earnings on the tour in the same year.
“I’m very pleased to be partnering with LG and am excited about my role as an LG SIGNATURE brand ambassador,” said Ko. “I am truly grateful for the company’s support and will continue to play the best golf I can.”
“Jin-young’s incredible achievements are a testament to her unsurpassed talent and commitment, and we are delighted to be sponsoring her,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Her refusal to settle for anything less than the very best fits perfectly with the LG SIGNATURE brand’s philosophy. She is a true champion and we believe she’s only just getting started.”
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