Artificial intelligence is creeping into every corner of the entertainment business, and not everyone is thrilled about it. Rapper Wiz Khalifa recently made that clear when he took aim at the upcoming horror sequel Scream 7 during a livestream of his show The Sesh.
Speaking candidly to viewers, Khalifa criticized the film’s reported use of artificial intelligence and deepfake technology to recreate characters within the movie. The rapper suggested the digital approach felt unnecessary and overly manufactured, adding his voice to a growing chorus of artists uneasy about how far studios may push the technology.
While the Scream franchise has long relied on nostalgia and familiar characters to keep audiences engaged, the latest installment appears to be exploring new technological territory. AI-powered deepfakes can digitally reconstruct a person’s face or voice with remarkable realism, allowing filmmakers to bring characters back to the screen even when actors are unavailable or no longer involved.
For some creators, that possibility opens doors to creative storytelling. For others, it raises complicated questions about authenticity and ownership.
Khalifa’s comments highlight how concerns about artificial intelligence are spreading beyond Hollywood actors and into the wider entertainment world. Musicians, filmmakers, and other artists are increasingly debating how digital replication could reshape creative industries.
The issue has become especially sensitive as AI tools grow more powerful and accessible. Many performers worry that digital versions of their likeness or voice could be used without proper consent or compensation.
As studios experiment with these emerging tools, the reaction from artists like Khalifa suggests the conversation around AI in entertainment is only just beginning.