What Happened at the “Scary” Apple Event, and When Will the Next One Be?

At the Apple September event, we had the launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, as well as the Apple Watch 9 and Apple Watch Ultra 2. Now at Apple’s latest event that took place on October 30, 2023 – probably the last for this year – we saw the reveal of a new range of M3 chips and new Macs to hold them. 

As Techradar reports, this event with the stapline ‘Scary fast’ revealed the M3, M3 Pro and M3 Max line of new Apple Silicon initiative chips. These slices of silicon promise more power yet greater efficiency, as well as support for features like hardware-accelerated ray tracing. To host those chip, Apple revealed refreshed 14-inch and 16-inch MacBook Pro models and a 24-inch iMac with a specs boost to M3. Sadly, no new iPad were revealed. 

Built on a 3-nanometer process node, the M3 chip comes in standard, Pro and Max variants, offering boosts in performance and efficiency (some 30% over the M2 chip and 50% over the M1 chip), improved rendering and Neural Engine performance, and support for hardware-accelerated ray tracing. 

Hosting these chips are the new 14-inch MacBook Pro M3 and 16-inch MacBook Pro M3; the former gets access to all there M3 chips, while the latter has Pro and Max options. 

Apple also introduced the iMac 2023, which is the 24-inch iMac only with access to the M3 chip; this should give it a decent performance increase over its M and Intel-based predecessors. Sadly, there was no new iMac Pro M3 or 27-inch iMac. 

Apple is very likely to have hosted its last event of 2023, with the “Scary fast” showcase. So we’re back into the realms of speculation as to when the next Apple event might be. 

While we don’t expect a major showcase, and we may just get a press release-style announcement, logic would indicate that the iPad Air and iPad mini 6 are two Apple products that have been passed over the a refresh of late and could do with a specs boost, if noting else. If Apple does this, we may see that happen early 2024; perhaps some time in spring for US anIf that d UK readers. 

If that does or doesn’t happen then Apple will surely have its Worldwide Developers Conference in June 2024. And after that we’d expect to see the potential iPhone 16 get revealed in September 2024. 


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