The Washington Football Team has announced its annual Breast Cancer Awareness game, presented by Inova Schar Cancer Institute, against the Baltimore Ravens at 1:00 p.m. on October 4, 2020, and several Charitable Foundation activities that will take place on gameday and throughout the month. Cardboard cutouts of Inova Schar Cancer Institute survivors and clinical staff members will be in the FedExField stands on October 4th, in partnership with the NFL’s “Crucial Catch” program and the American Cancer Society. During the game, they will be arranged – alongside “Crucial Catch”- and “THINK-PINK®”-personalized cutouts purchased by Washington fans – in a way that will communicate the important statistic that one in eight women is diagnosed with breast cancer in her lifetime.
Proceeds from the Breast Cancer Awareness game cardboard cutouts are being donated to the Inova Schar Cancer Institute and to the Washington Football Charitable Foundation to be distributed to the Brem Foundation to Defeat Breast Cancer and to the Zeta Tau Alpha Fraternity Foundation, the latter of which was instrumental in launching the NFL’s THINK-PINK® and Crucial Catch initiatives.
The team’s “GameDay Live” programming on www.washingtonfootball.com and through its social channels will feature interviews with eight American Cancer Society / Inova survivors who participated in past years’ All-Star Survivor Games and Celebrations, and a conversation with wide receiver Steven Sims, Jr., who will talk to the team’s Senior Vice President of Media and Content, Julie Donaldson, about the impact his grandmother’s breast cancer diagnosis has had on him and his family.
Gameday elements are only the start of this month-long initiative for the Washington Football Charitable Foundation. An early participant in the Breast Cancer Awareness Month movement, Tanya Snyder, team co-owner and a breast cancer survivor herself, helped introduce the THINK-PINK® campaign to the NFL 22 years ago and has made it a top priority for the franchise ever since.
“We continue to be immensely proud of our breast cancer awareness and research programs, which feel especially powerful in the midst of a pandemic,” said Tanya. “While we have a tough road ahead of us in eradicating this terrible disease, it is important that we celebrate those who have fought for their lives and for their families. The support of the National Football League, the Washington Football Team, Zeta Tau Alpha, the Inova Schar Cancer Institute, and each and every one of our fans who has taken part in these initiatives over the years has played a major part as we work towards accomplishing one of the most important human health goals in history.”
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