The legendary Victoria’s Secret Fashion Show is set to make a comeback. On Friday, the chief financial officer Timothy Johnson expressed that the company is looking to revamp their manual show after taking four years off.
Johnson stated, “We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year.”
Meanwhile a Victoria’s Secret spokesperson reported that the brand is “always innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do and reinforce our commitment to championing women’s voices and their unique perspectives. As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle. This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. We’re excited to share more later this year.”
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