Versace is serving up a serious dose of modern glam with its Spring/Summer 2026 eyewear campaign, and it’s anything but quiet.
As Hypebae reports, the campaign is shot through the raw lens of Frank Lebon, and the images feature a collective of culture-shaping figures, including dancer and choreographer Lexee Smith, model Chu Wong, musician and poet Chuquimamani-Condori and actor Kazuya Tanabe.
This is a confrontational campaign that perfectly captures the House’s signature energy, a definitive collision where couture meets the grit of the street. The collection draws heavily on Versace’s Magna Grecia roots, translating classical accents into sleek, modernist frames. Each piece is anchored by the Medusa signature, acting as a badge of fearless expression. From dancer-approved silhouettes to frames fit for a poet, the range is designed for true tastemakers.
The campaign’s unpolished aesthetic highlights the power of the designs, moving away from traditional glossy portraits toward something more intimate and real. Whether you’re looking for a sharp, architectural shape or a classic with a twist, these frames are built to carry the weight of the Versace legacy while feeling completely comfortable in your current wardrobe.
The collection just dropped on April 30 via Versace stores and the brand’s website, so get shopping!
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Photo Credit: BalazsSebok / Shutterstock.com
