The September 4 new season premieres of popular series Unsellable Houses and Bargain Block drove HGTV’s highest-rated Wednesday night in prime in nearly two years. The episodes attracted nearly two million total viewers for Unsellable Houses at 8 p.m. ET/PT and more than 2.4 million total viewers for Bargain Block at 9 p.m., with both series ranking as top 5 non-news/sports cable premieres among Adults 25-54 and Women 25-54 for the night.
The season premiere episode of Unsellable Houses boasted triple-digit gains of 159 percent among Adults 25-54 and 179 percent among Women 25-54 over the prior six weeks. For Bargain Block, the season premiere delivered a 59 percent lift among Adults 25-54 and a 79 percent increase among Women 25-54 versus the previous six weeks.
Passionate fans of both series also have visited HGTV’s digital platforms in support of their new seasons. Unsellable Houses and Bargain Block have delivered more than 1.6 million page views on HGTV.com and 690K impressions across the net’s Facebook, X (formerly known as Twitter), Instagram, TikTok and Threads accounts.
New episodes of Unsellable Houses air Wednesdays at 8 p.m. ET/PT followed by Bargain Block at 9 p.m., with the fresh episodes of both series available to stream the same day and time on Max® and discovery+. Past seasons of the series also can be streamed on Max® and discovery+.
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