PinkPantheress and UGG is the collaboration we didn’t know we needed until right now.
As Hypebae reports, the British singer-songwriter, hot off the stage where she sizzled at Coachella, is officially the new face of the brand. Known for bringing back bedroom pop, Pink is now bringing her signature mix of soft introspection and cheeky wit to a series of dreamlike, pink-hued visuals.
Photographed by Moni Haworth, who’s worked with the likes of adidas, Y-3 and Petra Collins, and creatively directed by Ava Nirui, the campaign feels like a love letter to 90s print magazines. Pink is captured lounging in a fictionalized pink bedroom, leaning into the “it-girl” uniform of the moment: knee socks with sandals and tights layered under footwear.
While the fan-favorite Tazz mule makes a predictable appearance, the real stars are the trend-forward Spring arrivals. PinkPantheress gives her seal of approval to the Quill Ballet Sneaker and the GoldenGlow Embossed, blending high-fashion details with the lived-in comfort that UGG is known for.
In fact, the artist wore the $140 Quill Ballet Sneaker in Red Pepper perfectly paired with Pink’s bright blue tailored blazer, matching cobalt blue socks and baggy jeans when she took the stage at Coachella. The shoe has amassed a ton of fans via social media after its release earlier this year. Many rave about the shoe’s uniqueness and how comfortable they are to wear.
You can take a look at the artist in action by heading to the UGG website and its global retailers to shop the new styles.