Diamond certified recording artist, songwriter, producer, fashion mogul and creative force Travis Scott has announced his latest project as a founder and creator of a new brand, CACTI, a venture with Anheuser-Busch. The new endeavor is an extension of his ever-growing personal brand which will bring his signature aesthetic and creative narrative to life in the beverage space. Scott, a tequila fan, was inspired by the flavors of tequila and the light and refreshing taste of seltzer when creating CACTI Agave Spiked Seltzer – hitting shelves in Spring 2021.
Seen as the premier tastemaker at the forefront of pop culture innovation, Scott will tap into Anheuser-Busch’s industry-leading capabilities and unparalleled distribution network to bring CACTI to life. Scott, his Cactus Jack creative collection, and Anheuser-Busch’s innovation team worked side by side to create the flavors, packaging, ingredients, branding, marketing plan and more.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Travis Scott. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
—
Photo Credit: Christian Bertrand / Shutterstock.com