Regardless of what social media platform you scrolled this week, you probably saw countless screenshots and stories detailing everyone’s Spotify Wrapped. (No, we didn’t think we’d listened to that many Harry Styles songs, either.) But alongside that slightly embarrassing musical history, you also likely saw a few food-filled posts. And, according to Chiquito, a U.K.-based restaurant chain, it probably involved a charcuterie board or two.
According to data sourced and parsed by Chiquito, the top food trend of 2022, at least on TikTok, belonged to cloud bread. The ultra-fluffy, super-easy three-ingredient recipe dominated everyone’s For You feed in 2022. According to the data, users watched cloud bread-related videos 3.4 billion times in 2022.
Want more? Here are the top 10 TikTok food trends for 2022, in order:
- Cloud bread, with 3.4 billion views
- Baked oats: 1.3 billion views
- Charcuterie boards: 1.2 billion views
- Pasta chips: 1.1 billion views
- Mug cake: 1 billion views
- Birria tacos: 922.2 million views
- Pink sauce: 599.8 million views
- Cinnamon rolls: 597 million views
- Nacho tables: 415.1 million views
- Butter boards: 358.4 million views
Now, Charcuterie boards have been around forever, but most of these are new “hacks” on an established awesome classic food, like the Butter Board twist on a Charcuterie, and Cinnamon Rolls that use heavy cream to give them that Cinnabon deliciousness. The only two to have come out of nowhere and launched onto the world on the social media platform are Cloud Bread – a high protein bread alternative with just three ingredients that first appeared on TikTok in 2021 (although some say it has an Atkins origin), and Chef Pii’s dragon fruit-based Pink Sauce that launched in the Summer of 2022.
Whether you like or loathe it, TikTok has become a significant driver of food and restaurant trends. According to a 2021 survey by the marketing agency MGH, 35% of TikTok users have either gone to a restaurant or ordered takeaway food after seeing it referenced in a TikTok video. The survey also found that a whopping 45% of users surveyed said they’d travel out of state to visit a restaurant mentioned on the platform.
Now, all that’s left to do is wonder what will trend in 2023.
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Photo Credit: Amallia Eka / Shutterstock.com