As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways. Several beauty brands are showing their support by donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
With a commitment to diversity and inclusivity, Milk Makeup is continuing its annual Pride Month collaboration with The Center, an LGBTQ+ community center. The brand is offering a Wear Your Pride Set, including its Glitter Stick, Kush Mascara and Holographic Stick in a rainbow-detailed makeup bag, for $28. Milk Makeup is donating $50,000 of proceeds from the kit to The Center.
For the month of June, Beautyblender is donating 10 percent from its Pride-themed products — including its newest Joy sponge in a yellow hue — to the Human Rights Campaign and other LGBTQ+ causes.
Marc Jacobs Beauty is adding six shades of Pride-themed lip gloss to its best-selling Enamored Lip Lacquer collection. Available in June, the $28 lip gloss will be sold in limited-edition rainbow packaging and 10 percent of sales will be donated to Sage, an organization that supports older members of the LGBTQ+ community.
Kiehl’s is continuing its commitment to supporting LGBTQ+ youth and HIV and AIDS research this year by teaming with artist Daniel-Gray Barnett to design packaging for a limited-edition Pride-themed products, including its Ultra Facial Cream, Calendula Herbal-Extract Toner and Midnight Recovery Concentrate ranging in price from $21 to $49. Kiehl’s will be donating proceeds from the collection to NYC Pride, Christopher Street West and the Hetrick-Martin Institute.
Sunday Scaries, an ingestible and topical CBD brand, is releasing a special Pride-themed CBD-infused candy for Pride Month, called Unicorn Jerky, launching on June 21. The brand will be donating $1 from each sale to The Trevor Project, an organization that provides suicide prevention services to LGBTQ+ youth.
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