The Rowing Blazers x Target collab is now LIVE at Target.com, and you’d better act fast, because this hotly anticipated collection will sell out FAST.
In case you were out of the loop regarding the collaboration, as GQ reports, Rowing Blazers, the NYC-based purveyors of technicolor prep led by founder Jack Carlson, isn’t messing around. The 159-piece Rowing Blazers x Target collection includes toys, luggage, furniture, and all sorts of unexpected gear. (Maybe you need a mini Rowing Blazers ping pong table with Rowing Blazers paddles?)
And the best part? It’s a lot less expensive than you thought.
But let’s get to the bread and butter – the clothes. It’s ironic that the collection doesn’t include a pair of sunglasses, because the colors are big and brash. You expected only muted autumn-ass greens and ruddy ochres? Nah. This collection is packed with hunter orange and sunny yellow and electric pink and—check out that cable-knit croquet sweater below—an entire Trix-esque rainbow. Mixed in are quieter basics, like a navy cardigan and a long tan peacoat, that’ll build up your closet. As Carlson said in an interview with GQ, “It’s definitely the full-on Rowing Blazers aesthetic.”
Here’s where the Target part of the collab comes in: everything clocks in at “why not?” prices, in size ranges (up to 5XL on some pieces) that let everyone in on the fun. So, what are you waiting for? You can shop the full Rowing Blazers x Target collection here.
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Photo Credit: Brenda Rocha – Blossom / Shutterstock.com