Pop-Tarts officially confirmed it’s bringing back a beloved flavor of its toaster pastries – but only for a limited time.
As Parade reports, last week the brand announced the last contender in this year’s Pop-Tarts Bowl, finally completing the trio of 2024 competitors alongside two other fan-favorite Pop-Tarts flavors: Frosted Wild Berry and Frosted Hot Fudge Sundae.
After “weeks of speculation,” fans of Pop-Tarts’ Frosted Cinnamon Roll can finally rest peacefully knowing that, one day soon, they’ll be able to get their hands on a box–or two. “We’re always listening to our fans and are very happy to deliver one thing they’re truly hungry for: the return of Frosted Cinnamon Roll,” said Heidi Ray, senior director of marketing at Pop-Tarts, in a Dec. 4 press release.
“We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks, including correct guesses for Frosted Cinnamon Roll!” Ray continued, “To everyone who has flooded our comments and customer service to bring back this fan-favorite flavor, we’re proud to say, in the words of Frosted Strawberry, ‘Dreams really do come true.'”
This is the second year of the Pop-Tarts Bowl, which asks fans to cast a vote for the flavor they want to see featured by the 2024 Pop-Tarts Bowl champs as America’s Favorite Edible Mascot. Those who pick the same flavor as the MVP of the Pop-Tarts bowl (aka the winning flavor) will be entered into a random drawing for a chance to win “a memorialized piece of the winning Edible Mascot – yes, the same one the winning team enjoys – along with a year’s supply of Pop-Tarts toaster pastries.”
Pop-Tarts’ Frosted Cinnamon Roll variety is already available online via the brand’s store for $5.99, and the company said it will be stocked on store shelves nationwide in the coming weeks. The 2024 Pop-Tarts Bowl will air live from Camping World Stadium in Orlando, Florida, on Dec. 28 at 3:30 p.m. ET on ABC.
—
Photo Credit: Timothy Ryan Wilcoxson / Shutterstock.com