Marc Jacobs pays homage to one of the most iconic films of the Golden Age of Hollywood with its latest capsule collection.
As WWD reports, the American fashion label puts a magical spin on some of its staple pieces with “The Wizard of Oz” inspiration, available on Marc Jacobs’ official website, select Marc Jacobs boutiques and featured with window displays in select U.S. cities and with immersive pop-ups in Japan, Hong Kong, London and Paris.
Celebrating the 85th anniversary of the film, Marc Jacobs partners with Warner Bros. Discovery Global Consumer Products to commemorate “The Wizard of Oz” in various designs on some of the brand’s staple pieces.
A longtime favorite of the eponymous designer and oft used as inspiration in his collections, this capsule takes The Tote Bag, The Snapshot and The Sack Bag on a journey down the Yellow Brick Road. The collection infuses luxury fashion with a touch of magic.
“Not in Kansas” denim totes and “Emerald City” leather bags make day-to-day accessories pop with a dose of nostalgia. And ruby red Rhinestone Kiki Mary Janes offer a fresh interpretation of the iconic slippers worn by Judy Garland’s Dorothy Gale in the 1939 film.
Along with accessories, there are spins on favorite pieces and a playful reimagining of the ruby red slippers, Marc Jacobs x “The Wizard of Oz” boasts apparel and jewelry pieces. A Box T-shirt depicting the iconic image of the Emerald City and “The Wizard of Oz” charm necklace are included among the selections from the capsule collection.
The collection also includes a sweater featuring the “Surrender Dorothy” message inked by the Wicked Witch of the West. Slim T-shirts and charm bracelets feature in the collection, along with Kiki Stretch Ankle Boots and hoodies with iconography from the film.
Marc Jacobs x “The Wizard of Oz” capsule collection coincides with the forthcoming release of the film “Wicked” — a prequel to the 1939 film based on the Tony Award-winning musical of the same name that debuted in 2003. In anticipation of the film’s Nov. 22 release, several brands introduced “Wicked”-inspired collections and interpretations on their staple products from H&M to Vera Bradley and more.
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