When people say opposites attract, they’re really talking about Levi’s latest campaign.
As Hypebae reports, centered around combining both preppy and edgy pieces that are made to clash, the brand turned to someone who instinctively lives in the space between polish and grit to bring the campaign to life. Enter: Dev Hynes.
The true style innovator, musician/producer/composer/songwriter, took the creative reins, following in his career that embraces contradictions. For the campaign, Levi’s sent Hynes a curated selection of pieces from the Spring/Summer 2026 collection and invited him to interpret them in his own unique way.
Working together with close collaborator and photographer Katharina Korbjuhn, Hynes styled and directed the shoot in Los Angeles. They produced a series of honest visuals rooted in the artist’s song “Somewhere in Between” from his latest album, and the result is a must-see.
The final imagery sees Hynes wearing the pieces unconventionally with mismatched layers and textures. Shot in studios reminiscent of gallery spaces and during unplugged rehearsal moments, the images reflect the tension between the edgy and polished that defines both the collection and Hynes’ personal style. The lineup features button-downs, an aviator jacket, a hoodie, a rugby shirt and plenty more.
The collection is now available to shop via the Levi’s website.
Photo Credit: lev radin / Shutterstock.com