On September 5, H&M released a collection featuring Anamika Khanna. Celebrating the Indian fashion designer’s signature eclectic styles, the line — which includes draped skirts, airy kaftans, statement jewelry, and more — reimagines classic silhouettes with a modern, vibrant flair.
“I’ve always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary,” said Anamika Khanna.
The eye-catching collaboration is replete with vibrant and unique styles, alive with vivid colour, pattern, and hand-embroidered embellishment. The womenswear collection is underpinned by an effortless elegance, with draped skirts, airy kaftans with asymmetrical and high-low hemlines, and silk pyjama ensembles. For men, traditional cuts are refreshed with graphic prints, painterly motifs, and carefree sportswear shapes.
Anamika Khanna’s dazzling adornment featuring an array of intricate jewelry, including earrings, cuffs and necklaces cast from reclaimed metal and made locally in India, will also be available.
“Anamika designs clothes to encourage the wearer to express themselves. The silhouettes are fluid and draped, often in a way that can be personalized. The prints are also intriguing. She integrates many fully printed looks, combining traditional colour elements with something more graphic,” said Ann-Sofie Johansson, Creative Advisor at H&M.
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