Sanuk has just announced the fourth iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. As an evolution of Sanuk’s sustainability journey, the men’s and women’s collection utilizes the power of natural resources like algae and pays homage to the band’s legacy with groovy custom tie-dye patterns and the iconic Grateful Dead lightning bolt logo in Sanuk’s most popular styles.
“Creativity, collaboration and music are crucial for us all – especially during these unique times,” said Seth Pulford, Director of Marketing at Sanuk. “We’re excited to pay tribute to the band and the magnetic legacy they’ve gifted us with. This collection of modern classics does just that.”
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