Tickets for Beyoncé’s recently concluded Cowboy Carter Tour tended to go quickly, but sales of her new cocktail kit were even faster. Thankfully for whiskey-inclined members of the BeyHive, it’s getting a restock.
As Food & Wine reports, SirDavis American Whisky — the brand helmed by Beyoncé Knowles-Carter, in partnership with Moët Hennessy — launched its first cocktail kit on July 2nd. Dubbed “The Honey Bee,” the kit featured a full bottle of SirDavis American Whisky, along with the base ingredients for a straightforward, three-ingredient mixed drink:
- 1 705 ml. bottle of SirDavis American Whisky
- 1 4-ounce bottle of lemon juice
- 1 6-ounce bottle of honey syrup
- 10 dehydrated lemon wheels
- 1 SirDavis medallion horse pin
- 1 note from SirDavis
- 1 recipe card
The entire boxed kit was enough for about four to eight cocktails. However, those wanting to buy one didn’t have much time, and the entire stock sold out shortly after launch. The product became the fastest-ever sellout for online retailer Cocktail Courier.
Fortunately for fans, the Honey Bee kit got a restock last week (on July 29), via both Cocktail Courier and SirDavis’ website. Before shipping, the kit has a suggested retail price of $125. The brand hasn’t announced exactly how many kits will be available this time around, but it’s reasonable to expect they’ll also move quickly this time around.
SirDavis American Whisky was launched almost exactly one year ago – in August, 2024 – as a partnership between Knowles-Carter and luxury giant Moët Hennessy, which also owns whiskey brands Woodinville Whiskey Co. (Washington State) alongside Ardbeg and Glenmorangie (Scotland). SirDavis’ is an 88-proof rye, produced by Indiana’s Ross & Squibb (formerly MGP). The non-age-stated straight rye — distilled from a mash bill of 51% rye and 49% malted barley — is then shipped to Texas, where it’s finished in Pedro Ximénez sherry casks before final blending and bottling. The suggested retail price for a bottle of SirDavis currently stands at around $90.
Finishing and blending for SirDavis is spearheaded by Dr. Bill Lumsden, an industry legend who also oversees operations at Glenmorangie and Ardbeg distilleries in Scotland.
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