Target announced the launch of a new apparel and accessories brand just in time for New York Fashion Week. As Fashionista reports, in an effort to expand its rapidly growing fashion business, the big-box retailer introduced Future Collective, an in-house ready-to-wear label designed in collaboration with a rotating crew of style influencers.
As their press release states, Target will partner with individuals who have “diverse points of view in fashion,” each of whom will bring their unique perspectives and style to the table, upping its style game. This launch comes hot on the heels of Target’s announced collaboration with menswear brand Houston White.
The first style partner for Future Collective is former beauty editor for InStyle, television correspondent, and creative brand consultant Kahlana Barfield Brown. She is also a content creator and influencer, widely known for her streetwear-inspired looks on Instagram. Her collaborative collection is reflective of Brown’s distinct fashion taste – each piece is inspired by her enviable closet and styling flair.
Her collaboration with Target will include 120 items covering outfits for all four seasons—matching sets, trousers, outerwear and more. “Designing this Future Collective collection really started with the essentials — great denim, bodysuits, blazers, jackets and pants that feel classic but versatile,” stated Brown, adding, “I wanted these pieces to stand the test of time while still having cool details and silhouettes.”
Future Collective comes in inclusive range of sizes, from XXS through 4X, and the collection is affordable, too! Most items retail for under $35. The collection is available now, so shoppers can browse the collection on target.com and in select Target stores.
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