Tag: WWD

Natalia Bryant joins Amanda Gorman, Ella Emhoff, as the latest to sign with IMG Models

IMG Models has announced its latest addition to the agency. The brand will now represent Natalia Bryant for fashion and beauty projects. On February 8, WWD exclusively reported that the oldest daughter of Kobe and Vanessa Bryant will now join the mega model conglomerate. IMG represents popular names like Chanel Iman, Jourdan Dunn, and Maria […]

Levi’s “Beauty of Becoming” series spotlights Naomi Osaka, Dolores Huerta, Willow and Jaden Smith and more

Levi Strauss & Co. has tapped filmmaker Oge Egbuonu once again, this time for a campaign called “Beauty of Becoming.” In a series of short films, 14 individuals are featured — figures in sports, entertainment, fashion, art and activism who share their triumphs and obstacles, while highlighting racial equality, women’s rights, LGBTQ rights and environmental […]

Katherine Power launches “Merit,” a Five-Minute Clean Beauty Brand

Katherine Power is unveiling her “most personal project yet.” Katherine Power, the co-founder and CEO of Who What Wear, is launching a clean, cruelty-free, vegan beauty brand. The brand, called “Merit Beauty,” is made up of minimalist vanity essentials including a complexion stick, highlighter, cheek color, mascara, brow pomade, lip oil and blending brush. This “clean,” […]

Tik Tok became 2020’s New Fashion Platform

TikTok has skyrocketed in popularity this year among Millennials and Gen Z and has quickly become the source of new fashion and beauty trends. Many users flocked to the social media app this year as a source of entertainment during the coronavirus pandemic, and fashion and beauty brands have followed suit to keep up with […]

Move Over Cher and J. Lo, Dolly is entering the Beauty Game

That’s right, Dolly Parton (a.k.a. an Angel Here On Earth) is joining the long list of celebrities with their own beauty brands. The multi-hyphenate star—recently (and appropriately, IMHO) lauded ‘the patron saint of 2020’ by Marie Claire—will bring her first collection to the market in spring 2021. The range will be in partnership with Edge […]

Balenciaga to Debut clothing Collection in a Video Game in December

Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. Afterworld: The Age of Tomorrow is an “allegorical adventure” set in the year 2031, in which “a hero avatar advances throughout distinct zones, motivated by tasks and interactions.” As game descriptions go it’s not the […]

Balenciaga employs Video Game Tech to debut its next Clothing Collection

Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. Afterworld: The Age of Tomorrow is an “allegorical adventure” set in the year 2031, in which “a hero avatar advances throughout distinct zones, motivated by tasks and interactions.” As game descriptions go it’s not the […]

Dior Homme’s Kim Jones is the New Creative Director at Fendi

Fashion Designer Kim Jones

Last week, Fendi announced it had hired Kim Jones — currently creative director of Dior Homme — to replace Karl Lagerfeld, who died last year, as artistic director of haute couture, ready-to-wear and fur collections for women. Since Lagerfeld’s passing in 2019, Silvia Venturini Fendi had taken up that mantle, overseeing all of the design […]

Beauty influencer Patrick Starrr announces new cosmetics brand launch with Sephora

Patrick Starrr does things differently. For starters, you won’t catch him participating in internet catfights. (Although, an occasional subtweet isn’t out of the question.) He’s not hawking out his name to every brand on the planet. And in a beauty industry with a culture that thrives on what’s happening now, how to be relevant at […]