Tag: WWD

Tik Tok became 2020’s New Fashion Platform

TikTok has skyrocketed in popularity this year among Millennials and Gen Z and has quickly become the source of new fashion and beauty trends. Many users flocked to the social media app this year as a source of entertainment during the coronavirus pandemic, and fashion and beauty brands have followed suit to keep up with […]

Move Over Cher and J. Lo, Dolly is entering the Beauty Game

That’s right, Dolly Parton (a.k.a. an Angel Here On Earth) is joining the long list of celebrities with their own beauty brands. The multi-hyphenate star—recently (and appropriately, IMHO) lauded ‘the patron saint of 2020’ by Marie Claire—will bring her first collection to the market in spring 2021. The range will be in partnership with Edge […]

Balenciaga to Debut clothing Collection in a Video Game in December

Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. Afterworld: The Age of Tomorrow is an “allegorical adventure” set in the year 2031, in which “a hero avatar advances throughout distinct zones, motivated by tasks and interactions.” As game descriptions go it’s not the […]

Balenciaga employs Video Game Tech to debut its next Clothing Collection

Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. Afterworld: The Age of Tomorrow is an “allegorical adventure” set in the year 2031, in which “a hero avatar advances throughout distinct zones, motivated by tasks and interactions.” As game descriptions go it’s not the […]

Dior Homme’s Kim Jones is the New Creative Director at Fendi

Last week, Fendi announced it had hired Kim Jones — currently creative director of Dior Homme — to replace Karl Lagerfeld, who died last year, as artistic director of haute couture, ready-to-wear and fur collections for women. Since Lagerfeld’s passing in 2019, Silvia Venturini Fendi had taken up that mantle, overseeing all of the design […]

Beauty influencer Patrick Starrr announces new cosmetics brand launch with Sephora

Patrick Starrr does things differently. For starters, you won’t catch him participating in internet catfights. (Although, an occasional subtweet isn’t out of the question.) He’s not hawking out his name to every brand on the planet. And in a beauty industry with a culture that thrives on what’s happening now, how to be relevant at […]

Five Million People Signed Up to Buy Air Jordan 1 OG Dior Sneakers

Five million people – roughly the population of Ireland or New Zealand – registered for a chance to buy the limited-edition Air Jordan 1 OG Dior sneakers, Pietro Beccari, president and chief executive officer of Christian Dior Couture, said in an interview with WWD. The executive said 13,000 pairs of the coveted shoes were produced, […]

Kim Kardashian West Signs $200 Million Beauty Deal With Coty Inc.

The mega beauty brand Coty is deepening its ties with the Kardashian-Jenner beauty empire. On Monday, the company announced it will partner with Kim Kardashian West to expand her KKW Beauty line into new categories (such as skin care, hair care, personal care and nail products) and grow the brand internationally. It will also acquire a […]

Fashion and Beauty Brands Start Grants for BIPOC-Owned Businesses

According to CBS News, 40% of Black-owned enterprises might not make it through the Covid-19 pandemic. The Center for Responsible Lending estimated that 90% of small businesses owned by people of color “have been, or will likely be, shut out” from the Small Business Administration’s Paycheck Protection Program (PPP), Ashley Harrington, the organization’s director of federal advocacy and senior […]

‘Anti-Viral-Leisure’ Could Be a $20 Billion Opportunity for ailing Fashion Industry

Fashion businesses have taken significant financial hits due to the ongoing Covid-19 pandemic. As these companies look for ways to get through it, a new category is emerging: protective apparel and accessories — or “Anti-Viral-Leisure,” as WWD has coined it. Marshal Cohen of NPD, one of the top American market research companies, told WWD, “Fashion […]