WWD broke the news that LeBron James‘ Miami boutique and brand UNKNWN has confirmed an upcoming collaboration with American fashion designer Thom Browne and his eponymous label. The basketball superstar is a known fan of Browne, having been spotted numerous times wearing a Thom Browne suit on the NBA catwalk. LeBron even purchased and suited […]
Love basketball? No? That’s all right, because you don’t have to be a fan to take advantage of Taco Bell’s partnership with the NBA. The 2019 NBA Finals are going to be running until June 16 at the latest, when there’s a possible Game 7. The good stuff happens on June 18, though, and […]
NBA Commissioner Adam Silver gave the world a peek at the future of jerseys during the NBA All-Start Technology Summit, an event dedicated to illustrating how technology might advance the sport by 2038. In addition to mentioning fans gaining entry into games via facial recognition, hologram mascots, and more personalized game experiences, Silver demonstrated the […]