Call it a recession indicator or simply a kitschy souvenir from the past, but sardines are officially trending. As Hypebae reports, hot on the heels of previous TikTok-fuelled trends like Cottagecore, Clean Girl and Tomato Girl, it seems that a new obsession is beginning to emerge. Introducing “Sardine Girl Summer,” the latest trend to dominate our FYPs […]
The start of a new season calls for a closet refresh, switching out your winter wardrobe for suitable spring and summertime staples. Think versatile tanks and tees that transition from day to night or style-flexible silhouettes, like Coach’s recently released Soho Sneaker. The summer-bound shoe adapts to any vibe, any time, whether casual versus chic or streetwear […]
After last year’s successful “Play Big” campaign, Lacoste is back — and turning up the volume, with “Play With Icons,” a fresh take that dives into what makes the brand so timeless. This year, Lacoste doubles down on what it does best: blending sport and style through iconic pieces worn by some of the best players to […]
For its Pre-Fall 2025 campaign “Staycation,” designer Marc Jacobs has teamed up with Doja Cat to debut not just the brand’s latest Dual Bag collection, but also a sneak peek at her unreleased track “Jealous Type,” from her upcoming album Vie. It’s a double reveal that feels unexpected, but totally on point. As Hypebae reports, the vibe is unmistakably summer in the […]
Heaven by Marc Jacobs has become known for its impeccably curated collaborations and campaign stars, teaming up with the likes of Dilara Findikoglu, Dr. Martens and Mia Khalifa over the years. Now, as Hypebae reports, its latest partnership is one that’s quite likely very close to every fashion fan’s heart, reigniting the legacy of the Glenn Martens at Y/Project, who only just announced his […]
Nostalgic 90’s women’s denim brand MISS SIXTY just dropped what’s already one of the best campaigns of 2025. As Hypebae reports, the new Spring/Summer 2025 collection calls upon supermodel Bella Hadid for a playful, Y2K-inspired shoot that transports us to a retro supermarket. It all taps into the brand’s vintage charm while embodying “effortless Italian ease.” Spotlighting the new […]
Underwear brand Hanky Panky partners with women-founded period care brand Saalt for Women’s History Month. As Hypebae reports, the hankypanky+ collection is “created by women, for women,” and features a new array of leakproof panties using Saalt’s leakproof technology. Crafted with comfortable lace (that beats other retailers in the comfort department), “period underwear” no longer has to be less-than-sexy. Cherie Hoger, […]
Multi-platinum recording artist and 3x GRAMMY Award-Winner Bad Bunny has donned the Icon Cotton Stretch Underwear and teamed up with Calvin Klein to unveil the brand’s Spring 2025 campaign. As Hypebae reports, the Puerto Rican artist and actor, who is set to play the role of caddie in the upcoming Happy Gilmore 2 Adam Sandler movie, is “immersed by sensuality” […]
SKIMS is back with its annual “Wedding Shop” collection, this time launched by The White Lotus star Patrick Schwarzenegger and his fiancée Abby Champion. Lensed by photographer Carin Backoff, the new campaign celebrates the engaged couple’s undeniable chemistry while showcasing SKIMS’ new season silhouettes. As Hypebae reports, the “Wedding Shop” offering features 24 limited-edition collections, and includes pieces across Ultra Fine […]
Coperni’s Paris Fashion Week LAN party was a big one for plenty of reasons, but one of the biggest is that the Fall/Winter 2025 showcase also saw the fashion label debut a brand-new collaboration with Ray Ban’s Meta sunglasses. As Hypebae reports, this first-ever kind of partnership for the Ray-Ban Meta glasses merges high fashion with advanced AI technology. Resulting in […]