It’s a match made in under-fashion heaven. Last week, Kim Kardashian’s SKIMS launched it’s “Fits Everybody” campaign, featuring the Grammy-award-winning singer/songwriter SZA.
With the campaign, SZA joins the growing ranks of celebrities who have modeled for SKIMS, including ex-Victoria Secret Angels like Candice Swanepoel and Alessandra Ambrosio, as well as celebrities like Brooke Shields, Juliette Lewis and Chelsea Handler, who have previously appeared in a bra campaign for the brand. (SKIMS has also worked with Indya Moore, Becky G, Tyra Banks, Heidi Klum, “White Lotus” stars Simona Tabasco and Bea Grannò, among others.)
“SZA’s honesty, confidence and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” said Kardashian of the brand’s choice to work with the musician.
Photographed by frequent SKIMS collaborator Greg Swales, the campaign imagery shows SZA wearing signature pieces from the brand’s “Fits Everybody” collection, including underwear, bralettes, leotards and bandeaus in shades of brown and black. She also stars in a short video with a very straightforward tagline.
If the frenzied fan reactions across social media platforms are any indication, the SKIMS/SZA collab is sheer shapewear perfection.
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Photo Credit: Hunter Crenian / Shutterstock.com