Sydney Sweeney is making waves—literally—with one of the most buzzworthy product launches of the year. The Euphoria star has teamed up with natural body care brand Dr. Squatch to create a limited-edition soap called Sydney’s Bathwater Bliss, made with—you guessed it—a touch of her real bathwater.
The collaboration stemmed from fan buzz after Sweeney’s viral Dr. Squatch commercial, where she lounged in a bubble bath to promote the brand’s Natural Body Wash. Rather than shy away from the internet’s obsession, Sweeney leaned all the way in.
“This is weird in the best way,” Sweeney said in a press release. “It smells incredible and pushes guys toward better personal care.”
The exfoliating bar features notes of pine, Douglas fir, and earthy moss, and is infused with sand and pine bark extract for a forest-fresh scent—plus a splash of Sydney herself. Only 5,000 bars will be available starting June 6, with 100 fans gaining early access through a giveaway.
Fan reaction has been equal parts awe and eyebrow-raising, with comparisons to Gwyneth Paltrow’s infamous Goop candle. Whether it’s genius marketing or pure chaos, one thing’s certain: this soap is anything but ordinary.
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