Swarovski has tapped Ariana Grande as a brand ambassador and face of the brand. The partnership will launch with Grande starring in Swarovski’s 2024 holiday campaign.
According to Swarovski, the decision was a no-brainer. “The Grammy Award winning singer, songwriter, and actress is one of the best-selling artists in the world, celebrated for her breathtaking performances and her incredible vocal range. This new partnership unites two icons of pop culture.”
“Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.”
Says Giovanna Engelbert, the brand’s Global Creative Director, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
And if Grande’s statement is any indication, it’s a mutual admiration society. “I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
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Photo Credit: lev radin / Shutterstock.com