We’ve put away our pink blazers and waved goodbye to Barbiecore, retired our dreams of spending the warm months in Italy living a tomato girl summer, and hung up our oversized linen and roomy white slipcovers of grandmacore – at least for now.
So then, what is the next big “-core” of summer 2024? With trends flying by as quickly as the talk of TikTok getting banned, it’s anyone’s guess. But the editors at Martha Stewart magazine asked designers for their predictions, and here is a big interior design trend to watch for….
Surf Cottagecore: Beachy Casual
“I think this summer’s trend is going to be surf cottagecore,” says Bethany Adams, Principal Interior Designer of Bethany Adams Interiors. Just in time for warm summer breezes and the smell of saltwater in the air, Adams reports seeing more dark olive tones with blonde wood, evoking a cool, casual surf cottage vibe. Think of the look you’d expect when you see an old woody station wagon with a surf rack on top parked outside of a cedar shake cottage. You peer inside, and it’s effortlessly stylish, with a minimalist, utilitarian look that feels both warm and light.
Shaolin Low, CEO of Studio Shaolin, echoes the beachside sentiment. “I’ve been watching the series The Summer I Turned Pretty, and I’m loving the nostalgia and charm of romanticizing living in a small coastal town,” she says. She’s turning to breezy linens, woven textures, and natural materials like rattan and driftwood to get this cool-girl aesthetic. “This look has furniture with clean lines, stripes, and a laid-back vibe. I’m picturing lazy days spent by the shore, a salty breeze, and the treasure of living in seasons, so you can truly appreciate the glow of summer,” Low says.
“Even when the look is incredibly luxe, there’s this undercurrent of California-casual to it, like you could just come in from the beach all sandy and put your feet up on the incredible live-edge modernist coffee table,” says Adams. Throw on your jean shorts and start clearing the clutter because, as she explains, this is a place where the beers are always chilled, the woods are bleached and matte, and the mood is ultra-relaxed.
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Photo Credit: Followtheflow / Shutterstock.com