It has been announced that global fashion retailer SHEIN will be hosting its 2nd annual virtual music festival, “SHEIN Together Fest” on May 2, 2021, to be streamed via SHEIN’s free app. The online event aims to bring people together in celebration of love, music, and fashion. SHEIN will also donate $300,000 to three charities chosen by its community during its Light-a-Wish campaign. This will be the first among many other large philanthropic initiatives from the brand in 2021.
In 2020, SHEIN Together virtual event featured a star-studded lineup including performances, celebrity segments, and special influencer appearances by Katy Perry, Lil Nas X, Rita Ora, Doja Cat, Yara Shahidi, Storm Reid, Madelaine Petsch, Vanessa Morgan, Kimberly Loaiza, Sofia Wylie, and Tyler Cameron. The event raised funds for the COVID19 Solidarity Response Fund for WHO powered by The United Nations. Over 1.8 million viewers tuned into the event globally.
This year, the live stream music showcase begins Sunday, May 2nd at 2:00 PM PST and will be hosted by Erin Lim Rhodes, and packed with exclusive performances by Nick Jonas, Steve Aoki, Maren Morris, Tinashe and Lunay.
The Light-A-Wish campaign launched in late December 2020, called upon the SHEIN community to elect three causes that meant most to them. Over the course of the campaign over 10 million people visited the Light-a-Wish page and 2 million made a wish for their top cause. The SHEIN community chose, racial justice, at-risk children, and climate and as a result, SHEIN will donate $100,000 to each partner including NAACP, Together We Rise, and Ecologi.
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