In October 2023, Kim Kardashian‘s SKIMS announced that it would be the official underwear sponsor of the WNBA and at long last, its first campaign is here. Tapping WNBA’s Candace Parker, who’s ranked among the best players of all time, the campaign stars second-overall draft pick Cameron Brink alongside Dijonai Carrington, Kelsey Plum and Skylar Diggins-Smith.
As Hypebae reports, the campaign is shot by Hugh Wilson, with the WNBA stars showcasing SKIMS’ new Fits Everybody underwear collection alongside their prized Wilson basketballs.
“I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to SKIMS,” said Kardashian in a press release. “Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season.”
“I’m thrilled to be included in the first-ever SKIMS WNBA campaign alongside this amazing group of rising stars and all-stars,” adds Parker. “As I move onto this next chapter in my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the court.”
Check out the campaign by going to the SKIMS website for a closer look at the Fits Everybody collection.
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Photo Credit: Featureflash Photo Agency / Shutterstock.com