SKIMS and J.Crew Go to the Olympics

SKIMS on smartphone in front of SKIMS website featuring Kim Kardashian

Top athletes aren’t the only ones who have qualified to go to the 2026 Winter Olympic Games in Milano and Corina, Italy in February.

As Fashionista reports, ahead of the 2026 Winter Olympics and Paralympics, SKIMS has dropped its fourth collaboration with Team USA. The capsule collection — modeled by Olympians Madison Chock and Kaysha Love, and Paralympian Dani Aravich, in the accompanying campaign — spans loungewear, sleepwear, intimates, accessories and adaptive styles in a “timeless, all-American palette,” per the brand. Shop it all here.

Not to be outdone, J.Crew has also just released its own Olympics collection. Created in partnership with U.S. Ski & Snowboard, the collab is the first in a three-year partnership with the nonprofit Olympic and Paralympic National Governing Body. The offering features new interpretations of J.Crew staples inspired by vintage ski emblems and archival Olympic patches, spanning knitwear, loungewear and cold-weather accessories for women, men and kids.

There’s also a selection of high-performance wear made in collaboration with U.S. Ski & Snowboard uniform partner, Kappa. Athletes Colby Stevenson, Hailey Langland, Rell Harwood, River Radamus, Tess Johnson and Zach Miller star in the campaign. Shop the full range here.


Photo Credit: T. Schneider / Shutterstock.com