In the midst of “Brat” summer and ahead of her “Sweat” tour with Troye Sivan, SKIMS has made sure to be the “talk talk” of this summer by revealing Charli XCX to be the face of its latest campaign.
The collection went live on Wednesday (Aug. 21) at 12 p.m. ET/9 a.m. PT, and features a mix of Charli XCX-approved styles, including cotton boxers, soft bralettes and fleece sweatpants. Each design is made from SKIMS’ stretchy yet form fitting material, but with added texture featuring ribbed and waffle materials.
Photographer Petra Collins shot the “360” singer for Kim Kardashian’s uber successful SKIMS athleisure brand’s campaign, featuring images of Charli XCX in a dreamlike aesthetic, including the artist in the middle of field as rain pours down, as well as the star holding puppies in a golden, peaceful background.
“I am excited to be working with a brand that understands that comfort and style don’t need to be compromised,” she said, in a statement. “Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also, the puppies were beyond cute.”
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