Saks Fifth Avenue and Amazon Fashion have joined forces to launch Saks on Amazon, a new shopping experience in Luxury Stores at Amazon featuring a refined selection of luxury merchandise curated by Saks Fifth Avenue.
The new multi-brand storefront – which joins brands like Dolce & Gabbana, Balmain, and Giambattista Valli – enables customers to access some of the most sought-after brands in luxury fashion and beauty in Amazon’s store. As a result of the launch, Amazon’s Q1 sales saw a 65% increase in net profits, although those numbers could be elevated due to a pre-tariff rush on goods.
“We’re excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,” said Emily Essner, President & Chief Commercial Officer at Saks Global. “This collaboration underscores Saks Fifth Avenue’s reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer’s experience is unmistakably their own. We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience.”
“We know that Amazon customers are eager to shop these brands in Luxury Stores,” said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. “This collaboration with Saks furthers Amazon’s commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base.”
This collaboration seamlessly blends Saks’ luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty. Andy Jassy, president and CEO of Amazon, explained in a statement, “When you have the broadest selection like we do and 2 million-plus global sellers like we do, you’re better positioned to help customers find whatever items matter to them at lower price points than elsewhere.”
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