Rihanna has starred in a lot of fashion campaigns over the years, for her own brands and for many others, but for this particular Louis Vuitton ad, it’s the timing that’s making it stand out.
Ahead of his Louis Vuitton debut — slated for June 20 during Paris Fashion Week Men’s — Pharrell Williams shared an image on Instagram of himself posing in front of his first campaign as artistic director of the house, for Spring 2024, starring a very pregnant Rihanna. She’s photographed wearing a black leather jacket with a checked motif, carrying a coffee in one hand, her arms filled with colorful monogrammed Louis Vuitton bags.
As Fashionista reports, given Rihanna’s longtime relationship with LVMH (in addition to working with its brands, the conglomerate has a stake in Fenty Beauty and helped launch the Fenty luxury line) and with Pharrell (they’ve collaborated on music in the past), it makes a lot of sense for Rihanna to star in this inaugural campaign, which offers a taste of what may come. Plus, when it comes to fashion, she practically has the Midas touch: Any time she steps out, the world takes notice.
Williams was announced as Virgil Abloh’s successor at Louis Vuitton back in February.
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