According to billboard.com, Rihanna will be headlining the 2023 Apple Music Super Bowl Halftime Show. The NFL confirmed the news via retweeting a post from Roc Nation, that featured an image of Rihanna with “Let’s GO,” as the caption set by the label and management company. The NFL also posted Rihanna’s football teaser picture on their own Twitter account. Super Bowl LVII is set to take place on February 12th, 2023 at State Farm Stadium in Glendale, Arizona. The Halftime Show telecast will be produced by DPS along with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton as director. Roc Nation is also set to be the strategic entertainment advisors for the live performance.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn, A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.” Jay-Z, founder of Roc Nation stated. Seth Dudowsky, the NFL head of music added a statement of his own saying, “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage, Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
In 2022 the Super Bowl Halftime Show was led by Dr. Dre, with Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem all taking the stage at SoFi Stadium in Los Angeles.
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