Rap icon Snoop Dogg is turning one of his longtime passions into a potential investment play, and his sights are set on Glasgow’s Celtic F.C. The American MC – whose engagement extends far beyond the music studio – already holds a minority stake in Swansea City A.F.C. in Wales and now says he would be “down for” a similar role at Celtic. He calls the Scottish club “huge” and praises the atmosphere created by its supporters across Europe.
Snoop’s interest in Celtic is more than a fleeting celebrity endorsement. He says the club’s blend of tradition, fervent fans and international stature appeals deeply to him. “It’s a great club and fans want to see the best players playing in this great stadium,” he commented, signalling he understands the kind of investment value and brand strength the club holds.
Celtic itself finds itself at a crossroads. Amid managerial and financial shifts, the club may be repositioning to welcome new capital and heightened global interest. The fact that a global star like Snoop is publicly open to stepping in sends a strong message to both fans and the footballing world.
Whether this leads to a formal agreement remains to be seen. But for now, it illustrates how sport, celebrity and music are increasingly entwined – and how a hip hop legend sees the pitch as just another stage.