SKIMS has become known for tapping up the best talent to star in its campaigns, from BLACKPINK’s Rose and Sabrina Carpenter, to Cardi B and SZA, to Kate Hudson and Goldie Hawn, to Paris Hilton and Paris Jackson. In a bid to bulk up its menswear line, called simply “Skims Mens,” the brand debuted in 2023 with Neymar Jr. and followed up with a sizzling campaign in early 2024 with Usher.
Now, as Hypebae reports, the intimates and loungewear label has partnered with Grammy-nominated singer, rapper, songwriter, record producer, and actor Post Malone for its newest release, where the global music icon gets to show off his inner cowboy. Yee Haw.
Launching the latest line of SKIMS Men’s essentials, the new campaign takes place at a Utah ranch, lensed by photographer Theo Wenner. Capturing the artist in a slew of relaxed silhouettes, the new visuals feature the Heavyweight Fleece Jogger, Zip-up Hoodie and SKIMS Basics T-shirt. Along with the basics, the collection debuts a new camo offering courtesy of Realtree.
“I’m all about comfort and feeling good in what I wear. These pieces are fun, and the camo especially stands out to me. I’ve always been into camo,” Post Malone shared in a press release. Tattoos are optional.
“Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign. This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit,” adds founder Kim Kardashian.
You can take a look at the cowboy-inspired campaign by heading to the SKIMS website to purchase the new menswear offering.
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Photo Credit: Delmiro Junior / Shutterstock.com