Victoria Beckham is looking forward with her fashion career and getting (gasp!) affordable, after her upscale designer items were caught in the fallout of the collapse of fashion group Matches.
The “Posh” Spice Girl is focusing on her anticipated high street collaboration with Mango, her first foray into the affordable retail market. Her trademark slip dresses, knitwear and tailoring have been recreated at a more purse-friendly price point, compared to the over $100 she charges for a t-shirt from her eponymous label, which was launched in 2008.
Victoria revealed in an interview with WWD that she had decided to work with Mango to “speak to a wider audience in a way that feels relevant to my brand and retains my aesthetic and DNA.”
And in a new interview with Vogue, she insisted she hasn’t compromised on quality, promising that “when you invest in one of these pieces, you won’t just wear it for one season, they’ll be pieces you’ll keep in your wardrobe and wear time and time again.” Calling the collection “timeless” Victoria gushed, “I think people will be very surprised by how strong the fashion message is in every single garment.”
And industry experts agree that a move to the high street is exactly what designers like Victoria should be focusing on. Speaking to Harpers Bazaar, Dr. Bethan Alexander, Reader in Fashion Retailing & Marketing at the Fashion Business School, London College of Fashion said there are huge benefits to both the designer and the high street shops. “A designer collaboration is a viable opportunity to increase market share while the designers maintain their market position,” she explained.
“The luxury market is facing unprecedented challenges right now, so it’s especially important. Maintaining sales is difficult, but the quick, relatively easy cash injection from collaborations is appealing.”
Victoria Beckham X Mango will feature precision tailoring, dresses, versatile knitwear, bags, accessories and shows, and will be available to shop from April 23 at mango.com and in select stores.
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