Grammy Award Winner and global pop icon, Dua Lipa has launched ‘Truly Inspired’, a summer virtual concert series, co-created and produced by Live Nation, in collaboration with Truly Hard Seltzer.
Dua selected three acts to join her in the ‘Truly Inspired’ series including American hip-hop duo EARTHGANG, Irish singer-songwriter and musician Dermot Kennedy, and Korean-American singer, DJ, and producer Yaeji. In addition to the concert series, which will stream on the Live Nation Channel on Twitch, fans can also look forward to one-on-one conversations between Dua and each of the artists, giving viewers a chance to see these stars connect and explore their craft, creative outlets, and what inspires them.
“Truly has given me a special opportunity to share with the world some of the artists I love most by empowering me to curate a virtual concert series full of acts that inspire me personally,” said Dua Lipa. “Each of these artists represents an individual perspective, a distinctive part of the world, an original corner of music, and they all inspire me uniquely. In addition to the performances, I will be sitting down with each artist, and together we’ll chat, have some fun and maybe even have a couple of drinks as we explore how No One Is Just One Flavor.”
The brand’s relationship with Dua Lipa includes her appearance in Truly’s TV spot, as well as social, digital, out-of-home, and point-of-sale, where Truly drinkers will have a chance to win more than $1 million in concert prizes, including VIP experiences to meet the pop star and attend a performance this Fall.
Dua Lipa’s sophomore album, Future Nostalgia, now has over 7 billion streams across all platforms worldwide. Dua received 6 nominations at the 2021 Grammys, including Record, Song and Album of the Year. She is now a three-time Grammy winner, having received awards for Best Pop Vocal Album this year and for Best New Artist and Best Dance Recording in 2019.
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