ØPUS announces Kiari Kendrell Cephus, p/ka “Offset,” is no stranger to the fashion scene. From sitting front row to hitting the runway, the 28 year-old Grammy nominee is rapidly making a name for himself as an emerging style icon. Offset is unlocking a new level of creativity in 2020 as he enters the world of design.
Offset will debut a ready-to-wear capsule collection for LAUNDERED WORKS CORP Fall/Winter 2020 menswear in collaboration with multi-faceted creative director Chaz A. Jordan and the visionary marketer behind Beats and Founder of Brand Management Firm ØPUS Brand Studios, Omar Johnson. Taking place on Thursday, January 16, 2020 during Paris Fashion Week (Men’s), the debut show will be styled by In Style’s stylist of the year, Law Roach.
Jordan is a 30 year-old Chicago native who also heads luxury streetwear brand IH NOM UH NIT, the brand that initially brought the two together. Their friendship soon turned into a business venture after Offset expressed interest in designing his own collection. ØPUS, the final piece of his dream team, was brought in to accelerate and amplify the concept.
While luxury brands are working to embrace “urban” artists more these days, the relationship between Hip-Hop and luxury has always been an imbalanced equity equation. This unique relationship represents a re-balancing of power, bringing together an unmatched trifecta of music, design and business built to pave the road to a New Luxury.
LAUNDERED WORKS CORP is a design studio that expresses its “apparel” by blending elements of luxury, contemporary and streetwear fashion. The brand was founded in Paris and products are manufactured in Los Angeles and Florence, Italy.
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