Nike has teamed up with Billie Eilish to reimagine some of the brand’s iconic cult-classic sneakers with environmentally preferred materials and a universal color palette, all with a vertical Nike swoosh as the emblem.
Right off the bat, the Oscar- and Grammy-winning singer reworked the classic Air Force 1 sneakers with chunkier details and in a mushroom color. But wait, there’s more! The collaboration also includes a hoodie, sweatpants and T-shirt, capturing Eilish’s comfy, oversized style. The shoes contain midfoot straps that cover the laces and create an overall chunky look. The collection’s universal fit and color palette are meant to appeal to all consumers.
This launch is the third partnership between Nike and Eilish, following the release of her lime-green AJKO 1s and her Air Jordan 15s. Like their previous sneakers, Eilish and Nike wanted to release a product that would have less of an impact on the environment, incorporating 18% post-consumer recycled material throughout the entire shoe.
In a statement, Eilish said it was “important for me to mix in environmentally preferred materials where we could and present them in a way that felt fresh.”
The new Nike x Billie collection will be globally available on Apr. 24 on Eilish’s merchandise website and on Apr. 25 on SNKRS, Nike’s e-commerce platform where customers can reserve and purchase sneakers in high demand.
