Nike‘s newest campaign seeks to celebrate women athletes like never before, showcasing the sportswear brand’s dedication to serving its female community. Backed by Nike’s “biggest investment in women yet,” the campaign brings together a collective of powerful women, including athletes, collaborators and trainers from fashion, sport, dance and beyond.
Nike has tapped fashion collaborators Yoon Ahn and Feng Chen Wang to spearhead the designs, and the campaign also sees the likes of Megan Thee Stallion and Parris Goebel paving the way for women in music. Elsewhere, the campaign spotlights elite athletes and trainers like Anna Cockrell, Betina Gozo, Crystal Dunn, Sabrina Ionescu, Tunde Oyeneyin and more.
“For the last 50 years, we’ve been both irreverent and directive — Just Do It. We’ve encouraged people everywhere to take charge and go for it,” explained Nike’s Global VP of Women’s Brand Management, Liz Weldon, in a press release. “Today, we’re meeting people where they are. We want everyone to be able to realize their best selves across mind, body and life. And we’re celebrating all forms of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we want to be her biggest champion.”
Take a look at the campaign and head to Nike’s website for more information.
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